Close-up of a kitchen with yellow brick wall, blue cupboards and brown pots on the counter.

Intelligent Matt Emulsion Paint

Intelligent Matt Emulsion is a matte, yet completely washable alternative to a traditional emulsion paint.

Paneled mudroom painted in green shade, Pleat, with contrasting deep red (Heat) shelving.

Intelligent Matt is ideal for use on walls and ceilings in high-traffic areas of the home. Use Intelligent Matt in kitchens, utility rooms, hallways and children’s rooms. With a low-sheen of just 2%, it combines practicality with beautiful depth of colour.

This self-priming, water-based paint finish is environmentally-friendly, quick-drying and low odour. So, if you’re planning a project yourself, you can complete it quickly and with little disruption.

The robust Intelligent Matt is perfect for use in well-ventilated kitchens and bathrooms. Any marks can simply be wiped away with warm, soapy water. It also has a self-priming, multi-surface formula which means walls, woodwork and metalwork can all be painted using just one can of paint.

It can even be used in children’s bedrooms and nurseries, as it has been certified as Child Safe. Certification under BS EN 71-3: 2019 (also known as the Toy Paint Regulations) meaning that Intelligent Matt doesn’t contain any dangerous ingredients. This means that it is completely safe to use in all areas of the home.

Neutral kitchen with beige walls, white tiling, silver appliances, white cabinets and a kitchen island with wooden top.

Intelligent Matt Overview:

Self-priming
Multi-surface with Intelligent Grip™ technology
Water-based
Environmentally-friendly
Wipe-clean, washable paint
Great for walls & ceilings, even on woodwork and radiators
Certified Child-Safe
Gloss level: 2% (very matt finish)
Coverage: approx 570ft² per gallon (one coat)
Available in all colours
Available in 2 tin sizes - Quart, Gallon

Landing decorated with Light Gold walls, grey radiator, an orange chair, a patterned rug, and a white side table and vase.

Landing decorated with Light Gold walls, grey radiator and hanging artwork.

Benefits of Intelligent Matt

Self-priming

Intelligent Grip™ brings the technology of the primer into the topcoat, with no compromise to the finish and no need for a separate primer. Transform a room with a single tin of paint, minimising fussy preparation, extra cost, packaging and left-over paint.

Washable

Should there be any accidents, walls can simply be washed with lukewarm water. This washable wall paint is ideal for nurseries and kitchens.

Intelligent

Our ‘Intelligent Paints’ are child-safe and environmentally-friendly without compromising our hallmark flatness and depth of colour.

Multi-Surface

Intelligent Matt Emulsion can be used with utmost confidence on most surfaces, including plaster, woodwork and even radiators.

Intelligent Grip™

Nursery with Bone China Blue - Pale wall and desk, Hick's Blue chalkboard wall square and a bright yellow (Trumpet) chair.

Applying Intelligent Matt Emulsion

If you’re painting a wall with an existing paint finish, no undercoat is required. You can simply apply two full coats of Intelligent Matt Emulsion.

Intelligent Matt is available in the complete Little Greene colour palette.

The durability of Intelligent Matt makes it the perfect finish for painting a child’s room or nursery. Find out more about using this washable paint in a nursery.

Explore our other washable wall paints in the Intelligent Paints range.