Our Sweet Treats pop-up in New York City

To celebrate the launch of ‘Sweet Treats’ in the USA, we created a Little Greene pop-up shop in the iconic neighbourhood of Soho in New York. Over two days, visitors could explore the capsule collection of nine delectable paint colours and pick up a complimentary colour card to begin their project.

Explore inside our pop-up ‘Sweet Treats’ patisserie and find out more about the launch events…

From April 17th to 18th, we were delighted to welcome visitors inside our enchanting pop-up patisserie, located at 251 Elizabeth Street in Soho, New York. The exterior was decorated with Little Greene tins filled with vibrant spring flowers, paint brushes and stirring sticks, creating a joyful, eye-catching display that invites you inside. The window display was inspired by our latest wallpaper collection, National Trust Papers IV, featuring different colourways of the elegant Aderyn wallpaper design.

Inside, visitors were immersed in the complete Little Greene colour palette, with a giant version of our ‘Colours of England’ colour card taking centre stage. On the opposing wall, they could indulge in the newly launched ‘Sweet Treats’ colour palette of nine tempting honey, caramel and chocolate hues, perfect for adding warmth and comfort to interiors. The striking ‘Sweet Treats’ display showcased each shade alongside a patisserie-style conveyer belt, complete with whisks, spoons, weighing scales and model desserts.

To complement the patisserie theme, guests were invited to enjoy a selection of delicious treats including pastries, madeleines and chocolate-covered strawberries. Sample pots of each colour were displayed on charming cake stands, accompanied by wallpapers from our National Trust Papers IV collection of eight historic wallpapers, reworked and recoloured for the modern home.

Our team were on-hand to introduce visitors to the brand and guide them through the palette of paint and wallpapers, including our ‘Sweet Treats’ capsule collection. We were delighted to co-host an official launch event with Galerie Magazine, where an exclusive guestlist of interior designers had the chance to meet the Little Greene team, including our Founder and Managing Director, David Mottershead.

Explore the ‘Sweet Treats’ capsule collection, or order a complimentary colour card to browse the palette in full.